September 20 – Webinar event: Structured content

A current job posting for a technical writer calls for experience “using a recognized document content management system (CMS), writing/editing in XML, DITA.” Our next webinar will explore the theory and practice behind that job requirement. On Thursday, September 20, Nenad Furtula will present a webinar titled “Why ‛Intelligent Content’?”

Nenad will discuss how the enterprise software landscape is changing — from monolithic on-premise products to cloud-based micro-services, from one-size-fits-all products to custom solutions for different markets and customer segments, from annual releases to weekly updates, and from closed to open, integrated systems.

What imperatives do these changes introduce for our content, toolset, architecture, and delivery options? How do technical communication teams adapt and respond to this rapidly changing landscape, and to continuously evolving user expectations?

This presentation will address the broad needs and business drivers for structured intelligent content and what it takes to transition to it.

About the Speaker

Nenad Furtula is partner and a VP of Sales and Marketing at Bluestream Database Software. Nenad has been working with XML and bringing XML-related products to market for over 15 years. Currently his primary professional interest lies in building and socializing a DITA-enabled component content management system called XDocs. Nenad holds a BBA from Capilano University and an MSc (Computer Science) from Dalhousie University.



The webinar takes place via on Thursday, September 20, 2018 at 8 p.m. Pacific time. The event is free for STC members, $10 for non-members.

Please register by Wednesday, September 19, 2018:

  • STC members: complete the form here
  • non-members: complete the form here and pay via PayPal.

You’ll receive login instructions by email, one hour before the start time.


Subscribe to receive email announcements of future meetings.