As far back as the early 2000s, the term content operations was used to explain an important concept in content production. The term didn’t really resonate, though, until related concepts such as DevOps, FinOps, and AIOps started being discussed. In the last few years, the idea of ContentOps –— optimizing content production to better leverage content — has come into its own, so much so that a book for practitioners has been published, with contributors primarily from tech comm backgrounds. This presentation by Rahel Bailie explores the how and why of content operations, and discusses the book, Content Operations from Start to Scale.
The speaker:
Rahel Anne Bailie is the Content Solutions Director at Technically Write IT. She brings a wealth of experience to helping companies get more value from their content assets. In her 20+ years of consulting, Rahel has worked with a range of global companies across many verticals. Rahel is a recognised thought leader in content strategy and content operations, having authored and contributed to several industry books, magazines, and academic journals, and notably co-authored the closest thing to a textbook — Content Strategy: Connecting the dots between business, brand, and benefits. She has been both a host and a guest on numerous webinars and podcasts. She presents at events worldwide and also teaches in the Content Strategy Master’s Program at FH-Joanneum in Austria. She is an honorary fellow of UK’s ISTC (Institute of Scientific and Technical Communicators), an elected Fellow of the Society for Technical Communication, and was a long-time leader of STC Canada West Coast.
Details
Date: Tuesday, October 22, 2024, at 6 p.m. Pacific time
RSVP: For Students and Members, or for Non-members.
Heather Sommerville is a senior technical writer and editor with over 20 years of experience delivering clear, concise writing for business and technical audiences. She is an STC Associate Fellow and has served in many volunteer positions with the STC Canada West Coast chapter.